Visible Spectrum (“VSI”) is an affordable web-based system for creating custom videos fast. The system makes custom video production affordable even for small targeted segments where production costs must be amortized across only thousands of viewers instead of tens of millions.
Users choosing to create videos with the Do It Myself tool have access to hundreds of professionally created templates or can create custom templates from scratch with the built-in custom template maker. Small business owners can create ads in minutes by choosing VSI’s Automated Quick Ads tool that classifies a business and auto-builds 8 ads using just the business name and zip code. Either platform gives users access to hundreds of millions of cloud-based searchable assets to incorporate into their video projects.
A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur. He is also an accomplished artist. Samples of his work may be seen on his Linked In profile. John is best known as founder of Information Resources, Inc. (“IRIC”), a NASDAQ Company that achieved $600 million in annual revenues during his tenure. As CEO he led IRIC from a concept through commercialization through its IPO. Within a few years, IRIC disrupted AC Nielsen’s 40 years of dominance as the largest source of market tracking data in the U.S. John was awarded the prestigious Parlin award, recognition as national “Marketer of the Year,” served on the Marketing Advisory Board of the Wharton School, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week’s Silver Medal as one of the top Information Industry CEO’s.
Terry Disz received his PhD from the University of Illinois, studying under Dr. Thomas DeFanti, where both were involved in the early pioneering computer animation work at the Electronic Visualization Laboratory (EVL). During Terry’s tenure at EVL he worked on several fascinating projects, including the first virtual reality “cave;” he also developed software tools and animations for the original Star Wars movie. Terry is currently the senior member of the computing “Futures Laboratory” at Argonne National Laboratories, a think tank that develops state-of-the-art computing solutions for a variety of complex issues facing business and mankind overall. He is exposed to virtually every new computing technology at a very early stage and has published scores of academic papers. Although Terry remains an employee at Argonne; he provides sufficient time both to mastermind technical development.
Sam Melton is Chief Information Officer at VSI.Video, guiding software architecture and development. Uniting his interactive design and computer science experience, Sam brings a unique management style to VSI. He has a demonstrated ability to keep best-of-breed software engineers and developers on task, while allowing them to express their creativity in design and problem solving where appropriate. Sam received his Bachelor’s degree from Northern Illinois University, with a dual major in Computer Science and Interactive Design.
Suzy Suker manages operations and administrative services including accounting, marketing, web content and customer support. Formerly Manager of Interactive Marketing at the Chicago Board Options Exchange, Suzy helped to promote investment products and trading innovation solutions. She received her Bachelor’s degree from the University of Wisconsin-Madison.
Defining the state of the art has benefits: working with brilliant people, the newest technologies, and the excitement of crossing new frontiers.
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